Client: Hyundai
Agency: Radugadesign
Task: a part of the video for the new car model presentation at the conference in China, to mix chroma key live action with 3D content.
Design approach: using moodboard and references we built up a concept, made backgrounds and worked out
a system for combination of the static and dynamic scenes in which a live action character is moving. Environment under his feet is changing, manifesting eco friendly brand positioning with the help of symbols
and images of nature.
Setup: a part of the content at the conference opening.
Agency: Radugadesign
Task: a part of the video for the new car model presentation at the conference in China, to mix chroma key live action with 3D content.
Design approach: using moodboard and references we built up a concept, made backgrounds and worked out
a system for combination of the static and dynamic scenes in which a live action character is moving. Environment under his feet is changing, manifesting eco friendly brand positioning with the help of symbols
and images of nature.
Setup: a part of the content at the conference opening.
2021
month
1
runtime
2,41
resolution
Full HD
